Blog marketing is any process that publicizes or advertises a website, business, brand, or service via the medium of blogs. This includes, but is not limited to marketing via ads placed on blogs, recommendations, and reviews by the blogger, promotion via entries on third-party blogs, and cross-syndication of information across multiple blogs. Having a blog is a powerful tool to market your business online. It’s a way to provide value and information to your customers in a simple, straightforward format. But blogs can be hard work and it is easy to get off track. Here are a few tips for launching a blog that is an effective business tool.