In fact, most consumers are now spending more time on handheld devices when browsing the web and making purchases. This means that the desktop website you spent time and money on may be losing you, customers. Having customers browse your website benefits you in two simple ways. The first is that the more they browse, the more connection they make with your business. This leads to more chances of them making a purchase or committing to signup. The second reason is that it adds to your SEO score. The bounce rate measures the time people spend on your website. If they come and go quickly, it has a negative impact on your score. A mobile efficient website improves this vastly.